Domino's Pizza said on the 6th it will reintroduce its "double crust dough" and apply it to all pizzas.
Domino's Pizza's "double crust dough" is a dough launched in 2003 that places Gruyère cream cheese spread and quattro cheese fondue between two sheets of thin crust dough. After it was discontinued in 2020, steady requests for a relaunch followed, and in January the company released four "double crust LA cheese polle galbi steak" varieties. Starting today, the double crust dough is available across all products.
Domino's Pizza analyzed sales of the LA cheese polle galbi steak pizza in January and found that 48.5% of customers who ordered the LA cheese polle galbi steak pizza chose the double crust dough. Accordingly, Domino's Pizza said it decided to expand the double crust dough to all products to further strengthen customer satisfaction.
Meanwhile, starting today, Domino's Pizza is launching an exciting coupon promotion for members of its app. In this promotion, customers who click the coupon draw button on the event page of the Domino's Pizza website will receive a coupon for up to 50% off takeout.