Dining Brands Group Co.'s chicken brand bhc said on Feb. 6 that it will run a "crispy party" promotion through the 19th to mark the first anniversary of the launch of "Kwasak King," offering benefits such as discount coupons and menu exchange vouchers.
bhc said the promotion was planned to commemorate the first anniversary of "Kwasak King" and to express gratitude to customers who supported it. Launched in Feb. last year, Kwasak King ranked second in sales share after "Bburinkle" last year, and surpassed cumulative sales of 7 million units ahead of its first anniversary.
The event is available on the bhc app and consists of three programs. A 1,000 won discount coupon that can be applied in combination to all menu orders will be provided. In addition, coupons have been prepared for customers who have not yet tried Kwasak King. Customers with no Kwasak King order history on the bhc app can receive a 4,000 won discount coupon.
On the 26th, a total of 100 customers selected by drawing from among those who chose their favorite among Kwasak King's three signature features will receive a Kwasak King menu exchange voucher.