CJ CheilJedang said on Feb. 5 it will re-release the "Spam gold bar edition" on the limited-edition transaction platform KREAM.
The Spam gold bar edition will be sold on KREAM on a first-come, first-served basis starting at 11 a.m. that day.
First introduced on Chuseok, the "Spam gold bar edition" is a product that contains Spam with a gold-colored label inside a paper box reminiscent of a gold bar. It drew attention as a unique gift because a "golden ticket" to receive 1 don of real gold was randomly included.
Last year, CJ CheilJedang became the first in Korea's food industry to open on KREAM and released 1,000 units of the "Spam gold bar edition" in limited quantities.
This year, it expanded sales channels. Following KakaoTalk Gift, it newly entered Costco to reach consumers offline as well. The "Spam gold bar edition" is available on the company's official mall CJ The Market, KakaoTalk Gift, E-MART, and Costco.