MEGA MGC COFFEE said on the 5th that cumulative sales of the Strawberry cream cheese chewy bread, released on the 15th on the previous month, surpassed 250,000. Riding the Dubai jjondeuk cookie craze, it gained word-of-mouth as a value-for-money dessert that emphasizes a chewy texture. Some stores even experienced temporary sellouts.
The Strawberry cream cheese chewy bread is a product that fills soft, chewy bread with sweet strawberry compote and cream cheese. Chocolate chunks were added to make it fun to chew. The price is in the 3,000 won range.
Amid rising prices for key materials and supplies such as pistachios, kadaif, marshmallows, and Kakao due to the recent Dubai jjondeuk cookie boom, the company's desserts are emerging as substitutes, MEGA MGC COFFEE said. Earlier, on Jan. 18, MEGA MGC COFFEE partnered with Gamjabat to introduce Sweet potato bread. Using rice flour instead of wheat flour to maximize its distinctive chewiness, the sweet potato bread also sold a cumulative 190,000 units. Since then, the company has been expanding its line of chewy-textured desserts, including the launch of Strawberry cream cheese chewy bread.
A MEGA MGC COFFEE official said, "The Strawberry cream cheese chewy bread is a meaningful achievement in that it improved customer satisfaction by offering a high-quality product at a reasonable price."