Paris Baguette said on the 5th it will run a campaign to cheer on the Korea national team "Team Korea" competing at the 2026 Milano Cortina Winter Olympics.
Paris Baguette is an official sponsor of Team Korea. During the 25th Winter Olympics, which open on the 6th, it will place cheering promotional materials for the delegation in more than 3,400 Paris Baguette stores nationwide and plans to share the atmosphere at the Olympic venues and the performances of the national team athletes through the brand's official social networking service (SNS) channels.
Also, starting on the 12th, customers who purchase products worth 20,000 won or more at Paris Baguette stores nationwide will receive a self-produced "Team Korea" photo card on a first-come, first-served basis. Two types of photo cards featuring Team Korea athletes competing at this Winter Olympics will be provided at random. Anyone age 19 or older can take part in this event, but as photo cards are prepared in limited quantities by store, it may end early when supplies run out.
A Paris Baguette official said, "We have been consistently conveying our support and gratitude since 2024 for the journey of Team Korea athletes taking on the world stage on behalf of Korea," and added, "We will cheer together with customers so the athletes' hard-earned efforts can lead to a beautiful outcome on the Olympic stage."
Meanwhile, Paris Baguette signed a sponsorship agreement in 2024 with the Korean Sport & Olympic Committee (KSOC) to support the Korea national team "Team Korea" and is serving as the official sponsor in the bakery franchise institutional sector. During the "2024 Paris Olympics," it supported the national team by supplying products made directly at Paris Baguette stores in Paris, France, to the athletes' training camp and to "Korea House," a venue for sports diplomacy, and carried out a variety of activities for the national team.