Amorepacific said on the 4th that AESTURA's flagship product, Atobarrier 365 Cream, has surpassed a cumulative sales volume of 10 million units.
AESTURA is a brand that began at Taepyungyang Pharmaceutical in 1982. The company said it has built expertise and trust by continuing research for sensitive skin since the days when the concept of derma cosmetics was unfamiliar.
Atobarrier 365 Cream gained word-of-mouth traction among consumers with sensitive skin after its 2018 launch at Olive Young. After winning first place in the cream category at the Olive Young Awards and earning recognition for its performance, it recorded cumulative sales of 10 million units in January this year.
An Amorepacific official said, "Its strong moisturizing power and improvement of damaged skin barriers drew a strong response from consumers," and added, "It has established itself as a national barrier moisturizing cream that is good for everyone to use, including those with sensitive skin."
AESTURA is accelerating its overseas business by expanding into Canada, Australia and the United Kingdom, based on performance in key global markets such as Japan, Vietnam, Thailand and the United States. It plans to solidify its position as a global K-derma brand on the strength of product performance and expertise.