Woowa Brothers, the operator of Baemin, said on the 4th that it supports English, Chinese, and Japanese so foreigners visiting or staying in Korea can easily place delivery orders.
The multilingual support was designed so any customer can use the delivery service conveniently without language barriers. With annual inbound tourists expected to reach 20 million, multilingual support in the Baemin app is expected to improve the convenience of global users traveling in Korea.
Baemin applied generative artificial intelligence (AI) technology based on a large language model (LLM) to build a multilingual user environment. Rather than simple translation and substitution, it identifies the meaning and context of entire words and sentences to deliver natural and accurate expressions. This enables foreign-language users to understand key in-app steps and use the service.
Foreign users can set and check key steps related to food delivery orders—such as ▲ search ▲ store and menu selection ▲ payment ▲ delivery status—in their preferred language within the Baemin app. Baemin plans to gradually expand the app surfaces where multilingual support applies through updates. It is also reviewing a feature that automatically translates chat inquiries to ensure smooth responses when questions arise.
The Baemin app language can be changed depending on the mobile operating system (OS), such as Android or iOS. Users whose OS is set to a language other than Korean can change the Baemin app language in the OS settings via a pop-up guide when the app launches. Users whose mobile device is set to Korean can also change the app language in the OS settings. The related app updates are being rolled out sequentially.
At this time, multilingual support applies only to the app screens used by customers. Operations such as order receipt and dispatching remain the same as before. Baemin merchant partners (store owners) and riders can continue using the service as they do now.
Previously, Baemin became the only domestic delivery app to support global easy payment methods such as WeChat Pay and Alipay+ along with overseas-issued credit card payments. Orders through these methods are also on the rise. In Dec. 2024, the number of global payment orders increased by about 300% compared with the same month in 2024.
Baek In-beom, Chief Product Officer (CPO) of Woowa Brothers, said, "We hope that not only tourists but also foreign-language users staying in Korea can easily use delivery services so that Korea's advanced delivery system will spread widely around the world," adding, "We will continue to carefully improve various features so more customers can enjoy delivery services without entry barriers."