APR surpassed 1.5 trillion won in annual revenue last year for the first time since its founding. Operating profit also hit a record high.
APR said in a filing on Feb. 4 that its 2025 annual revenue was tentatively tallied at 1.5273 trillion won, with operating profit at 365.4 billion won. Revenue rose 111% from a year earlier, and operating profit increased 198%. The operating margin was 24%.
The fourth quarter last year also posted record results. Revenue was 547.6 billion won, the highest on a quarterly basis. Operating profit was 130.1 billion won, up 228% from a year earlier.
Overseas markets, in particular, drove top-line growth. Fourth-quarter overseas revenue was 474.6 billion won, up 203% from a year earlier, accounting for 87% of total revenue.
On an annual basis, overseas growth continued. Last year's total overseas revenue was 1.2258 trillion won, up 207% from a year earlier. The revenue share expanded from 55% to 80%.
By business segment, the cosmetics segment stood out. Fourth-quarter revenue in the cosmetics segment was 412.8 billion won, up 266% from a year earlier. The result reflects steadily rising recognition of the Medicube brand in key markets such as the United States and Japan.
The beauty device segment posted fourth-quarter revenue of 122.9 billion won and annual revenue of 407 billion won. The analysis is that diversification of global sales regions and distribution channels sustained stable growth.
An APR official said, "This year, we will continue our global expansion strategy centered on cosmetics and beauty devices," adding, "We plan to enhance competitiveness by strengthening online and offline channels across the global market."