Seoul Milk Cooperative said on the 3rd that it has launched a new product, "King Matcha Strawberry (200 ml)," which adds strawberry juice to rich matcha.
Seoul Milk's "King Matcha" is a premium matcha-based RTD (ready to drink) brand introduced in Nov. last year on the back of a global matcha boom. The newly launched King Matcha Strawberry combines 50% of Seoul Milk's high-quality raw milk with matcha and strawberry juice, a fruit considered representative of winter. King Matcha Strawberry is available offline at hypermarkets, corporate supermarkets (SSMs), and convenience stores, as well as through online channels.
A Seoul Milk Cooperative official said, "To enjoy matcha, which is leading the global craze, in a more distinctive way, we are launching a new product that adds strawberry juice and domestic milk to matcha," and added, "We will continue to expand our lineup of differentiated matcha-based 'King Matcha' RTD products so that premium café beverages can be enjoyed in everyday life."