Convenience store 7-Eleven is holding a large-scale special wine sale.
7-Eleven said on Feb. 3 that it will hold a wine-of-the-month promotion in February under a "warehouse clearance" concept. It will offer about 20% off when paying with services such as Toss Pay on eight premium and daily wines and one new product.
The promotion items are the new "Frescobaldi Castel Giocondo BDM," "Andre Clouet Silver Brut," "Deutz Cuvée D," "Piper-Heidsieck Vintage 18," "Minibook Cabernet Sauvignon," "Santa Rita Triple C Black Edition," "Henri Matisse Allen Scott Sauvignon," "Henri Matisse Trivento Jazz," and "Henri Matisse Bodegas Edition."
The new "Frescobaldi Castel Giocondo BDM" is a premium wine from Tuscany, Italy, with a Vivino rating of 4.3. Made from 100% Sangiovese, it features a bright ruby color with raspberry and blackcurrant aromas, and harmoniously layered notes of violet, spice, and leather.
For 15 premium wines favored by wine enthusiasts, including "Palmes d'Or Gold Limited Edition," "Alex Gambal Nuits-Saint-Georges 21," and "Gosset Grand Réserve Brut," 7-Eleven will apply an additional 5% discount for payments made via Toss Pay (money/account), Samsung, Hyundai, and BC Card, offering a maximum discount of 25%.
In addition, through a no-conditions discount event, a total of 98 wines will be sold at up to 53% off. Key items include "Roche Mazet Cabernet Sauvignon," "Diablo Cabernet Sauvignon," "Yellow Tail Cabernet," "Wine Glass Cabernet Moscato," and "Montes Classic Cabernet Sauvignon."
As inflation pressures persist, more customers are choosing to enjoy cost-effective alcoholic beverages at home instead of dining out. According to 7-Eleven, wine sales during last year's Lunar New Year holiday season rose 14% from a year earlier. During the year-end season (Nov.–Dec.), they increased 23%.