Coffee franchise brand The Venti said on the 3rd that it opened its first Middle East store in Amman, Jordan. With this, it plans to begin a full-fledged push into the Middle East market.
According to The Venti, it held a ribbon-cutting ceremony on the day near Seventh Circle, a prime commercial district in Amman, Jordan, to mark the opening of its first Middle East store. Key officials, including the head of KOTRA in Jordan, attended the event.
The first Jordan store is located near Seventh Circle, where foot traffic and commercial facilities are concentrated. The location is considered ideal for expanding touchpoints with local customers.
To celebrate the opening of the first store, The Venti plans to give souvenirs to visiting customers, boost brand affinity through various on-site events, and strengthen engagement with the local community. It will also first introduce 7 of the 11 localized menu items developed for its entry into Jordan, and it launched products that reinterpret familiar local ingredients and flavors while based on Korea's signature menu. In particular, this store is the first overseas location to offer a jumbo-size (960 ml) large serving.
The store space creates different moods by zone so visitors can have varied experiences depending on their purpose. Sensory design elements are placed throughout the store to naturally make it a place where people want to take photos.
A The Venti official said, "As Jordan's first store is the brand's first in the Middle East, we planned the menu and space to maintain our brand identity while naturally fitting into local customers' lifestyles," and added, "Using this store as a springboard, we will gradually expand The Venti's presence in the Middle East market and further strengthen our competitiveness as a global brand."