Fashion platform W Concept said on the 2nd that it will hold the "W Life Festa" through the 11th to meet New Year home Director General demand.
About 500 carefully selected brands from lifestyle categories such as furniture, kitchen, and home appliances will take part in the event. It has prepared various promotions, including premium product curation, brand sales, and coupons offering up to 30% off.
First, for customers who pursue a premium lifestyle, it will introduce products from brands such as Artemide, Bang & Olufsen, Fellow, Broste Copenhagen, Kebe, and Kommune. It will curate and showcase designer lighting and audio devices to match core customer demand.
It also prepared a 24-hour brand sale and a 72-hour special-price items section. It will feature travel goods, furniture, electronics, storage, and stationery, which see heightened New Year demand. Brands such as Swiss Military, Casamia, Starbucks, Bose, JBL, and Logitech will participate.
It will also strengthen customer engagement through live commerce during the event. On the 3rd and 5th, it plans to sequentially present live broadcasts of bedding from the sleep-specialty brand "Simmons" and of the kitchenware brand "Crow Canyon."
Shin Hwang-min, W Concept's Merchandise Division 1 head, said, "We will work to present high-sensitivity products for customers who want to fill their living spaces with their own tastes."