Ultra-high-priced travel packages costing as much as 17 million won per person sold well on home shopping and live broadcasts.
CJ OnStyle said on the 1st that orders for Via Shinsegae, Shinsegae Department Store's premium travel platform, nine-day ultra-high-priced Switzerland package recorded more than three times the average for standard products.
The package costs up to 17 million won per person. It includes business-class flights for the entire trip, five-star hotel stays, and visits to three top fine-dining restaurants.
A CJ OnStyle official said, "The higher the price, the more consumers tend to buy after securing sufficient information and trust through live broadcasts, and this is a representative example that shows that pattern has taken root."
CJ OnStyle applied next-generation video technologies such as XR (extended reality) and AI (artificial intelligence) to deliver an immersive viewing experience as if on location in Switzerland. After the TV live show, it expanded customer touchpoints through a mobile live broadcast.
Shinsegae Department Store launched Via Shinsegae in Aug. last year with the goal of providing high-end travel experiences. It offers travelers pre-trip academies (lectures), top-tier amenities, and at-home and airport shopper services.
A Via Shinsegae official added, "The higher the price, the more important it is to fully convey the consumption context and value, and CJ OnStyle is a partner with content competitiveness to implement this persuasively."