Nongshim said it will unveil a new TV commercial for Korea's flagship ramen, Shin Ramyun, on the 30th to mark the New Year in 2026. The ad is the first campaign for Shin Ramyun, which marks its 40th anniversary this year.
According to Nongshim, the ad, with the main copy "We always have Shin Ramyun," shines a light on the daily lives of people who live diligently in their places—students, firefighters, and athletes—and conveys, with Shin Ramyun's unique "moving your life" sentiment, that Shin Ramyun is a warm source of strength in every moment.
By using a structure in which "ramyun" is repeated—such as "If you are taking one more step," "If it is a journey of different dreams," and "If someone you must protect has appeared"—it emphasized that Shin Ramyun is with you in every New Year moment that needs support and comfort, resolve and hope.
A Nongshim official said, "This New Year ad focuses on highlighting the value of Shin Ramyun, which has shared the joys and sorrows of the people, to commemorate the 40th anniversary of its launch," and added, "We cheer for everyone starting a new year to spend a heart-swelling year that 'moves your life' with Shin Ramyun."