Partycenter, a food culture content planning corporations under Genesis BBQ Group, said on the 29th that its brand "I Can Reboot" will operate an "I Can Reboot deli-only display" inside the OK Cook deli corner at Hanaro Mart Goyang. With demand rising for easy single meals, it is targeting the market for ready-to-eat deli items and fresh convenience foods such as salads and sandwiches.
Focusing on freshness, reasonable prices, and the convenience of immediate consumption, it set the concept for the dedicated display as "fresh deli you can grab during grocery shopping and enjoy as a meal." As a result, Partycenter said it is winning a wide range of choices from not only grocery shoppers but also nearby office workers and family consumers.
I Can Reboot plans to continue strengthening its competitiveness in fresh convenience foods in line with changes in distribution channels and consumer environments, and to expand its presence as a deli brand that can be chosen in everyday life without burden.
Yun Ji-hyeon, head of Partycenter, said, "By combining our manufacturing capabilities based on our own CK (Central Kitchen) with I Can Reboot's menu planning, we are standardizing deli products optimized for the distribution environment," and added, "We plan to build a structure that can be expanded to Hanaro Marts nationwide."