Coupang will cut prices of its private brand (PB) sanitary pads by up to 29% and sell them at the lowest-price level.
Coupang's PB subsidiary CPLB said on the 29th that it will cut prices by up to 29% for medium and large sizes of the Luna.mi, a PB brand specializing in sanitary pads, starting on the 1st of next month. The per-unit price will be 99 won for medium and 105 won for large.
Considering that medium and large sizes of major manufacturer brands (NB) start in the high-100 won range per unit and are typically priced at 200 to 300 won, the company said this price cut will make Coupang's PB sanitary pads the lowest-priced in Korea.
Until now, Coupang's CPLB has offered Luna.mi medium and large sanitary pads at the low price range of 120 to 150 won per unit. Currently, Luna.mi's flagship products are medium 18-count 4-pack (9,390 won, 130 won per unit) and large 16-count 4-pack (9,440 won, 148 won per unit).
Luna.mi sanitary pads are products from a small to midsize manufacturer, 100% produced in Korea. Coupang will bear the full amount of losses incurred by the price drop. A Coupang official said, "We plan to do our best to ease customer burdens by expanding cost-effective products through sanitary pad price cuts."
Some view this price cut as a preemptive move by Coupang in response to President Lee Jae-myung's recent remarks on the burden of purchasing sanitary pads. On the 26th, the president shared on X a report that the household goods industry, including manufacturers, is increasing "half-price sanitary pad" products and said, "It would be good if this takes hold properly."
Since last year's personal information leak incident, Coupang has been under a full-scale investigation by government administrative bodies including the Ministry of Science and ICT, the Personal Information Protection Commission, the Korea Fair Trade Commission, the National Tax Service, and the Korean National Police Agency.