GS Shop is strengthening its high-performance home-care beauty products.
GS Shop said on the 28th that it will roll out its first product of the year, "Porzelan H Skin Booster," through TV home shopping on the 1st of next month. It features the inclusion of "PCL (polycaprolactone)," which has been used in dermatology procedures.
A GS Shop official said, "It is a program-type product that restructured the skin booster care concept to suit everyday use," adding, "H stands for home, and the concept is to continue professional care in daily life."
On the 8th of next month, it will sell the beauty device "The Glow Pro," which applies droplet ultrasound technology from the private aesthetic brand Thom.
The Glow Pro is an upgraded product of the "The Glow Basic" model, which last year recorded order results exceeding the target by 355% in a single broadcast.
In the beauty market recently, longevity and slow-aging have become key keywords, driving up demand for convenient, at-home high-performance care.
In fact, orders for GS Shop's high-performance home-care beauty products totaled about 80 billion won last year. Representative products include the derma cosmetic brand "Easydew" and the dissolvable thread lifting ampoule "Cellphons."