Bonaif said on the 28th that it opened the first store of Easy White Bread, a brand specializing in raw bread, in Imun-dong, Dongdaemun District, Seoul.
According to Bonaif, it opened the first Easy White Bread store on the previous day. Easy White Bread is a bakery-cafe brand launched separately on the back of the popularity of raw bread, the signature menu of Easy Brewing Coffee, the first coffee brand introduced by Bonaif.
The first store, Hodai Branch, is in an area with a high concentration of nearby universities and new apartment complexes in Imun New Town. Because of the area's characteristics, there is not only heavy foot traffic but also strong demand among younger customers in their 20s and 30s. Through new Easy White Bread locations, Bonaif plans to increase touchpoints with customers in northeastern Seoul and establish itself as a "neighborhood bakery-cafe" where people can easily enjoy high-quality raw bread and brewing coffee near their homes.
To mark the store opening, Easy White Bread is also holding a customer event. Through Feb. 1, customers who purchase a half size of raw bread will receive high-quality brewing coffee for free. Considering demand for graduation season and Lunar New Year gifts, all customers who purchase a gift set will also receive complimentary gift-wrapping service.
Kim Man-gi, Deputy Minister at Bonaif Easy Brewing, said, "Easy White Bread is a brand born by focusing the dedication and efforts for quality that began with Easy Brewing Coffee on the menu of raw bread," and added, "We will grow into a bakery-cafe that becomes part of local customers' daily lives with raw bread baked with care every day and high-quality brewing coffee."