Paris Baguette said on the 28th it will roll out three new products inspired by Major League Soccer (MLS) club LAFC (Los Angeles Football Club) in stages.
The new products are a collaboration unveiled as part of Paris Baguette's brand campaign with LAFC, "PLAY BOLD (enjoy it, boldly!)." After signing an official partnership with LAFC last year, the first in Korea's food industry, Paris Baguette has been expanding brand touchpoints through marketing that combines sports and bakery.
The three new products were designed with visuals and materials and supplies using LAFC's main colors, black and gold. They also feature decorations using the LAFC emblem and packaging with images of key players.
Starting with "LA Chewy Donut," they plan to launch "LA Whoopie Pie" on the 30th and "LA Sweet-and-salty Soboru" on the 4th of next month in sequence.
For this collaboration, LAFC-only box packaging will be provided at participating locations when purchasing the products. The design uses black and gold colors and features images of the club's star players and the "PLAY BOLD" slogan, making it a limited-edition item for sports fans and suitable as a gift package.
A Paris Baguette official said, "Through our partnership with LAFC, we have introduced a product lineup inspired by the club and its players. We will continue to offer new experiences to customers through a variety of activities."