Paris Baguette said on the 28th it will roll out three new products inspired by Major League Soccer (MLS) club LAFC (Los Angeles Football Club) in stages.
The new products are a collaboration unveiled as part of Paris Baguette's brand campaign with LAFC, "PLAY BOLD (enjoy it, boldly!)." After signing an official partnership with LAFC last year—the first in Korea's food industry—Paris Baguette has been expanding brand touchpoints through marketing that combines sports and bakery.
The three new products were designed using black and gold, LAFC's main colors, for both visuals and materials and supplies. They also feature decorations using the LAFC emblem and packaging printed with images of key players.
Starting with "LA Chewy Donut," it plans to launch "LA Woopie Pie" on the 30th and "LA Sweet-and-Salty Soboru" on the 4th of next month in sequence.
With the purchase of these collaboration products, LAFC-exclusive box packaging will be provided at participating locations. The design uses black and gold and includes images of the club's star players and the "PLAY BOLD" slogan, making it a limited-edition item for sports fans and suitable as a gift package.
A Paris Baguette official said the partnership with LAFC led to a product lineup inspired by the club and its players. We will continue to provide customers with new experiences through a range of activities.