Nongshim said on the 28th that on the 26th this month (local time), Shin Ramyun was featured on ABC's popular talk show "Jimmy Kimmel Live!".
Jimmy Kimmel Live is one of the most prominent TV programs broadcast across the United States. Since its first broadcast in 2003, it has remained a leading late-night talk show for more than 20 years and boasts the highest ratings among viewers in their 20s to 40s who drive consumer culture.
On the broadcast, Shin Ramyun appeared as a prop in a sketch (short skit). Guillermo Rodriguez, a popular cast member of Jimmy Kimmel Live, was portrayed as being worn out by a hard daily life, then feeling happy and regaining energy through the deliciously spicy taste of Shin Ramyun.
Right after the broadcast, the video uploaded to the official Jimmy Kimmel Live YouTube channel drew positive reactions from local consumers. Comments included, "It's refreshing to see a meeting of the Shin Ramyun I usually enjoy and Jimmy Kimmel Live," "Seeing Shin Ramyun late at night makes me want to eat it right now," and "I'm also interested in the creamy Shin Toomba."
Nongshim said the broadcast is meaningful in that Shin Ramyun has exerted influence deep within mainstream American pop culture. Nongshim noted that recent local marketing efforts—including digital ads in the United States through a collaboration with K-pop Demon Hunters and outdoor ads and offline campaigns in New York's Times Square—led to the result of featuring Shin Ramyun on a flagship popular program on U.S. network television.
A Nongshim official said, "The fact that Shin Ramyun appeared on a major U.S. broadcast program means its stature has grown to the point that it has become an icon of K-food in the United States, beyond a simple food product," and added, "We will continue to deliver the value of Shin Ramyun's global slogan, 'Spicy Happiness In Noodles,' to people around the world through a variety of content and further solidify our position as a global brand."