Kim Deok-ju, the chief executive of Shinsegae International, said, "This year is an important inflection point when changes to the business structure begin," and added, "2026 must be the first year in which we complete an organizational culture overhaul and the establishment of a strategic roadmap for mid- to long-term growth and begin full execution."
Kim said this at the 30th anniversary ceremony held on the afternoon of the 26th at Shinsegae Namsan, Shinsegae Group's training center. Kim directly presented the company's mid- to long-term growth vision to more than 400 executives and employees attending the event.
Shinsegae International aims to deliver results by shifting the organizational paradigm around 3I. 3I refers to the international market, inorganic growth (growth using external capabilities such as M&A), and an integrated approach.
For overseas market expansion, the company will focus on pioneering new global markets centered on its own cosmetic brands. Leading with Yeonjak, VIDIVICI, and AMUSE, it plans to aggressively expand distribution networks in Europe, the United States, Japan, China, and Southeast Asia and strengthen local marketing.
In fashion, the company will select the optimal entry countries by brand, establish a systematic growth roadmap, and execute it. In the imported brand business, the policy is to preemptively secure brands with high growth potential in fashion and cosmetics.
The company will also actively pursue inorganic growth through M&A and equity investments. Shinsegae International has continued to grow through M&A, including acquiring Tomboy in 2011, VIDIVICI in 2012, Swiss Perfection in 2020, and AMUSE in 2024. This year, it also plans to identify brands with high growth potential in fashion and cosmetics.
In particular, the cosmetics area plans to expand into new categories such as beauty devices (equipment) and booster products to find new opportunities. The fashion business aims to foster K-fashion brands through discovery of promising brands and preemptive investment, and to grow together.
Through an integrated approach, the company plans to increase synergies between businesses and departments and shift to a growth-centered organization. The department in charge of imported brands will support the global expansion of in-house brands, and for overseas brands' licensing businesses, it will maximize efficiency through collaboration with domestic business units that have in-house brand development capabilities.
Chief executive Kim added, "We will push for fundamental organizational culture innovation and capability redesign to transition to a growth-centered organization," and "We will maximize profitability and build core capabilities that will drive future growth."