Samyang Foods said on the 26th that it completed the transfer of its headquarters to a new office building in Myeong-dong (Chungmuro 2-ga), Jung-gu, Seoul, and that employees began their first day of work there.
This office transfer comes about 28 years after the completion of its building in Hawolgok-dong, Seongbuk-gu, in 1997. Samyang Foods said it pushed the move to build work infrastructure befitting its global growth.
Samyang Foods' transfer to Myeong-dong this time took into account both the brand's symbolism and practical work efficiency. Myeong-dong is a symbolic place where Vice Chairman Kim Jung-soo of Samyang Foods once got an idea at a restaurant and created "Buldak spicy ramyeon."
Samyang Foods cited as the background for the transfer that, with the global popularity of the "Buldak brand," the number of employees nearly doubled in 10 years, pushing the capacity of the existing Hawolgok-dong building to its limit. The new building has a total floor area of 20,867 square meters and spans six basement floors to 15 above-ground floors, bringing together not only headquarters staff but also key personnel from Samyang Round Square affiliates who had been working in dispersed locations, to maximize work synergy.
The new Myeong-dong office will serve as Samyang Foods' "global forward base." The strategy is to leverage Myeong-dong's geographic advantage, with its concentration of foreign tourists, to expand touchpoints with global consumers and cement its status as a leading K-food brand.
In particular, since more than 80% of total sales come from overseas, the company plans to use this transfer as a starting point to further accelerate local tailor-made strategies and its export drive. The existing Hawolgok-dong building will be used as a base for sales and logistics organizations and will continue to be maintained.
A Samyang Foods official said, "The transfer to the new Myeong-dong office is more than a change of space; it will be an important turning point for Samyang Foods to leap forward as a key player in the global food market," adding, "In the new environment, we will foster an innovative corporate culture and grow into a global corporation that delivers differentiated value to consumers around the world."