Musinsa said on the 26th it will open a new Musinsa Store fashion select shop in the Myeong-dong commercial district of Jung-gu, Seoul, on the 30th.
Musinsa Store Myeong-dong spans from one basement level to three floors above ground, totaling 992㎡ (about 300 pyeong). Musinsa noted that through this select shop, it has secured an offline base to introduce promising K-fashion brands to domestic and overseas customers.
Musinsa said it is launching the Musinsa Store on the back of the successful settlement of the Musinsa Standard Myeong-dong branch, which opened in Mar. 2024. Musinsa Standard Myeong-dong has been serving as a global hub, with about 55% of its total transaction amount last year coming from foreign customers.
Reflecting these commercial district characteristics, Musinsa designed Musinsa Store Myeong-dong as a space to experience K-fashion trends by composing more than 80% of the over 110 brands in residence with domestic brands that have strong fandoms.
This store will showcase brands making their first entry into an offline store through the Myeong-dong branch, including ▲ Midnight Move ▲ As You Are ▲ Overdue Flare ▲ Toi et Toi. It will also carefully present popular Musinsa Store brands such as ▲ Nice Ghost Club ▲ Miseki Seoul ▲ Badblood ▲ Hug Your Skin. Like all Musinsa Store locations, the Myeong-dong branch has applied an O4O (Online For Offline) system that connects the convenience of online to offline. Through QR codes attached to all products, it provides content such as linked member benefit prices, real-time inventory, reviews, and snap content.
Inside the store, shopping convenience is enhanced with themed curation zones reflecting the tastes of domestic and overseas customers, including ▲ Musinsa Kicks (shoes) ▲ Young ▲ Girls. In particular, the entire basement level is composed of products with high demand among foreign customers. It is operated as a specialized "BAG&CAP CLUB" zone centered on accessories such as bags and hats that highlight brand logos.
A Musinsa official said, "Musinsa Store Myeong-dong will become a key store where tourists from around the world can experience 'everything about K-fashion,'" adding, "Along with providing a differentiated shopping environment, we will continue diverse collaborations that can create synergy with the local commercial district and establish it as a fashion landmark representing Myeong-dong."