Orion said on the 26th that it has released two versions of "Dr. You PRO Protein Shake."
"Dr. You PRO Protein Shake" contains 24g of protein and 5g of dietary fiber. The sugar content is reduced to 2g. Orion said it also added "Market O Nature Oh! Granola Oat," which won the top 3-star rating in the "International Superior Taste Award" at last year's ITI International Taste Institute evaluation, to enhance flavor and texture. It comes in two varieties, "grain" and "choco," to suit different preferences.
In particular, targeting female consumers in their 20s and 30s, YouTube creator Hee-Bab, who has recently been active in various sports such as soccer and running, joined as a co-developer in the planning and production stages.
An Orion official said, "Demand continues to rise for products that are convenient yet consider both taste and nutritional balance," and added, "Dr. You PRO Protein Shake, designed to be high-protein and low-sugar with an added crispy texture, will be a solid and tasty option in consumers' daily lives."