Lotte Department Store said on the 25th that its Jamsil branch opened a "Musinsa Store" on the branch's second-floor Kinetic Ground.
According to Lotte Department Store, the Musinsa Store inside its Jamsil branch opened on the 23rd. The Musinsa Store is located in Kinetic Ground. As Lotte Department Store's exclusive K-fashion platform, it opened in Sep. last year and quickly emerged as a new shopping mecca for the MZ generation (born from the late 1980s to the early 2000s) in Korea and abroad.
With the opening of this Musinsa Store, Kinetic Ground's lineup is now complete. In particular, the Jamsil branch has become the only department store to house both the "Musinsa Standard" store in Lotte World Mall and the "Musinsa Store" in the main building.
The Musinsa Store spans about 900㎡ (270 pyeong) and consists of eight specialty category zones: ▲ Girls ▲ Young ▲ Work & formal ▲ Player (sports) ▲ For women ▲ Shoes ▲ Bag & cap club ▲ Accessories zone. It will offer brand curation optimized for customers. In particular, it features more than 100 K-fashion brands with strong fandoms, including "The Coldest Moment," "Miseki Seoul," "Akam," and AEAE, all in one place.
To mark the opening, through Feb. 28, the store will partner with Lotte World to offer discounted Lotte World admission to customers who purchase at the Musinsa Store. It also plans to offer additional in-store discounts to customers who hold Lotte World passes.