Shinsegae Department Store said on the 25th it will set up special sales venues for holiday gift sets and begin full sales from the 30th to Feb. 15 at 12 Shinsegae Department Store locations nationwide and at House of Shinsegae Cheongdam and Shinsegae Food Market Dogok.
The representative premium gift set "5-STAR" is a gift set whose entire history, from birth to growth, is managed by Shinsegae based on strict standards and a production philosophy. Since its first launch in 2004, it has sold out every holiday season.
For this Lunar New Year, the standard for the "5-STAR" premium Korean beef, known as hanwoo set was raised, and the set was composed using only cows within four births that received marbling scores of 8 or 9. The "Shinsegae Heifer Hanwoo" private-label brand, the only one operated in the department store industry, responded to customers' requests to increase special cuts for grilling by expanding grill sets that include chuck flap tail, hanging tender, and outside skirt by more than 30%.
The "5-STAR" fresh produce set was newly released to include a new grape variety, "Royal Vine." In addition, "Select Farm," in which fresh-produce buyers travel across the country to find and evaluate growing areas and producers that cultivate the highest-quality fruit, for the first time this year designated Thailand's famous mango-producing area "Chachoengsao" as a Select Farm and will introduce mangoes purchased through direct transactions on site in Thailand.
In particular, gift sets were also prepared at ▲ "House of Shinsegae Dessert Salon," which researches and develops Korean desserts and presents them in a modern way ▲ "House of Shinsegae Gift Shop," which studies the wisdom of technology in daily life and introduces it with a modern sensibility ▲ "House of Shinsegae Wine Cellar," which proposes wines sourced directly from overseas that are hard to find domestically.
In addition, through Via Shinsegae, it plans to propose travel products including a trip to make one's own traditional jang in collaboration with master of purity Ki Sun-do, as well as ▲ an April Masters Tournament golf trip ▲ an Africa Serengeti trip ▲ a Moai statue trip.
Choi Won-joon, executive director in charge of food at Shinsegae Department Store, said, "We have prepared gift sets embodying Shinsegae's unique value and dignity for the holiday," and added, "We hope this will be a bountiful holiday where people exchange heartfelt gifts."