OTOKI said on the 23rd that it will offer a "2026 lucky goods pack" to mark the 55th anniversary of the launch of its flagship product "ketchup."
The 2026 lucky goods pack is merchandise that embodies the OTOKI brand heritage and was produced to mark the 55th anniversary of OTOKI ketchup. It consists of one lucky card and two stickers, items imbued with psychological comfort and positive meaning that are cited as popular goods across diverse age groups.
In particular, it was planned to convey everyday small joys along with the brand experience by including phrases for New Year wishes and luck for 2026. With graphic elements that playfully express the unique traits of the ketchup product, it allows people to feel the history and identity unique to OTOKI ketchup in a sensory way. It features goods designed around the "ketchup drawing font," which looks like letters written by squeezing ketchup on egg dishes, and the brand's key "yellow color," capturing the friendliness and symbolism of the ketchup brand.
An OTOKI official said, "To mark the 55th anniversary of ketchup's launch, we prepared this merchandise to expand contact points with consumers and to share the brand story of OTOKI ketchup in a friendly way," adding, "We plan to continue to offer unique brand experiences to consumers through various promotions and content to commemorate this."