The transaction amount of shopping malls and brands that have joined amood, a Japan fashion platform operated by ably, has surged.
ably said on the 23rd that the casual brand Benhit, which entered Japan through amood, saw its transaction amount in last year's fourth quarter (Oct.–Dec.) increase more than 11 times (1,016%) from a year earlier.
During the same period, Musent's transaction amount increased more than 6.5 times (561%). The transaction amount of the popular domestic shopping mall Crashiang rose 316%, and Modimood and Blackup increased 146% and 82%, respectively.
amood is also accelerating customer inflows. The cumulative number of downloads of amood in Japan has exceeded 6.5 million. Excluding duplicate downloads, there are about 4.25 million women in their teens and 20s using amood. That means 46% of Japan's women in their teens and 20s population (about 9.15 million) have experienced amood.
Going forward, amood plans to boost its delivery competitiveness by building a fulfillment-based infrastructure in Japan. After newly establishing a global-only fulfillment center in Seongsu-dong, Seoul, in July last year to expand domestic logistics infrastructure, the company plans to secure overseas logistics hubs and strengthen the K-fashion network.
An amood official said, "As global interest in and preference for Korean fashion styles are increasing from shopping malls to brands, we will continue to take the lead in globalizing K-fashion through amood."