EDIYA COFFEE said on the 22nd it is recruiting the first class of its new-product trial group, "Ediya Taster."
Ediya Taster is a consumer-participation review program that, under the "Ediya at Home" concept, lets participants try new products first at home or in the office and share their drinking experience and reviews through their personal social networking service (SNS) channels. Anyone operating an SNS channel such as Instagram, blog, Threads, or YouTube can apply.
The trial group will be recruited through EDIYA COFFEE's official app, "Ediya Members." The number of recruits is 50. The application period runs until the 26th. The results are scheduled to be announced on the 30th through EDIYA COFFEE's official channels.
Consumers selected for the first Ediya Taster will receive two new Ediya Americano PET products: ▲ Ediya Original Americano ▲ Ediya Decaf Americano. Both products come in a large 950 ml size, designed so they can be enjoyed anytime, anywhere in daily life.
An EDIYA COFFEE official said, "This trial program was planned not only to introduce new products to consumers through vivid reviews based on drinking experiences, but also to strengthen genuine communication," adding, "We will continue to present various participatory marketing initiatives that can expand customer touchpoints."