Hitejinro said on the 22nd it will revamp the packaging of "Ilpoom Jinro Mild." The company said it has completed the renewal of all items in the Ilpoom Jinro lineup to communicate each product's identity more clearly and strengthen its premium image.
"Ilpoom Jinro Mild" is a low-alcohol (16.9% ABV) product of the premium distilled soju brand Ilpoom Jinro that was released last year.
Hitejinro said the latest package renewal focuses on intuitively conveying Ilpoom Jinro Mild's smooth taste and premium sensibility. In line with the smooth base concept, the company applied an "emerald green" color that gives a luxurious yet refined feel to visually express the product's identity and value.
The renewed Ilpoom Jinro Mild will roll out sequentially across nightlife and at-home channels nationwide starting in the fifth week of Jan. Volume, base, and price remain the same as before.