Pulmuone Saemmul said on the 21st that it signed an official sponsorship agreement this year with the pro soccer team Pohang Steelers. Based on its product quality and brand value in Korea's bottled water market, the agreement aims to work with the Pohang Steelers to raise awareness of the importance of hydration in sports and daily life.
According to Pulmuone Saemmul, the official sponsorship signing ceremony was held the previous day at the Pohang Steelers' front office in Pohang, North Gyeongsang Province. The ceremony was attended by Baek Dong-ok, CEO of Pulmuone Saemmul, Pohang Steelers President Kim Sang-rak, and officials from both sides.
Through this agreement, Pulmuone Saemmul will supply more than 100,000 bottles of Pulmuone Saemmul products to the Pohang Steelers throughout the year. The sponsored products are three types: ▲ label-free Pulmuone Saemmul 500 ml ▲ Haru Oats 500 ml ▲ Briztalk Lime 500 ml. In addition, Pulmuone Saemmul will be showcased on the electronic display boards installed at the Pohang Steelers' home stadium, Pohang Steelyard, and in the official press conference rooms before and after matches to raise brand awareness.
Marking its 40th year in business, Pulmuone Saemmul has actively continued sports marketing activities. Since 2014 it has sponsored Ulsan HD FC, since 2016 Kiwoom Heroes, and since 2024 it has served as an official sponsor of the LCK, the pro league for League of Legends (LoL) in esports.
Baek Dong-ok, CEO of Pulmuone Saemmul, said, "Through this agreement, we will raise awareness of the importance of hydration in sports and daily life among many customers, including athletes," and added, "We will also do our best to widely promote the strength of Pulmuone Saemmul's products."