Domino's Pizza has a special food truck that travels across the country. Domino's "Party Car" has driven a total of 500,000 kilometers nationwide, delivering pizzas to neighbors in need and to people who have devoted themselves to society.
◇ Party Car visits neighbors in need… donations to children's hospitals
According to the industry on the 21st, Domino's Pizza has been operating the Party Car since Oct. 2008. The food truck travels the country, sharing free pizzas where help is needed. About 2,700 pizzas were used for sharing last year, totaling about 75 million won. Pizzas were delivered to neighbors facing difficulties, including young people preparing for independence and people with disabilities. It was also mobilized to support social events such as suicide prevention campaigns.
On the 10th, as its first Party Car activity of the year, Domino's Pizza held a pizza-sharing event at the winter music camp of a clarinet ensemble organized by the nongovernmental organization (NGO) "Snail of Love," which supports cochlear implant surgeries and external devices for people with hearing impairments, language rehabilitation therapy, and projects to improve social awareness.
In addition, starting with Seoul National University Children's Hospital in 2005, Domino's Pizza has been delivering treatment donations for pediatric patients to Samsung Medical Center and Gangnam Severance Hospital since 2010. Ahead of the year-end and Christmas last year, Domino's Pizza delivered a total of 2 billion won in donations to Samsung Medical Center, Severance Hospital, and Gangnam Severance Hospital.
Domino's Pizza's cumulative donations for pediatric treatment amount to 4.2 billion won. Since 2005, the total amount donated to Seoul National University Children's Hospital is 1.7 billion won. These funds were used to treat 276 low-income pediatric patients and 418 patients using the Dream Sprout Integrated Care Center. From 2010 to the present, the cumulative donations delivered to Severance Hospital and Gangnam Severance Hospital total 1.15 billion won. Including the 100 million won delivered last year, a total of 1.35 billion won has been donated to Samsung Medical Center.
Domino's Pizza raised the donations through a Hope Sharing campaign, which gathers contributions from franchise owners and employees and allocates a set amount from online order payments as donations.
Last year, Domino's Pizza also delivered 150 million won in scholarships to soldiers, police officers, and firefighters who died in the line of duty or were injured while serving the country. In September, 50 million won in scholarships was given to the Korea Patriots Scholarship Foundation, and in October, 50 million won each was delivered to Chamsuri Love and the Korea Fire Officials Credit Union.
In March last year, 50 million won was donated to areas hit hard by wildfires, including Sancheong County in South Gyeongsang Province, Uiseong County in North Gyeongsang Province, and Ulju County in Ulsan. In July last year, through the Hope Bridge Korea Disaster Relief Association, pizzas were delivered via the Party Car to about 800 disaster victims in Sancheong and Hapcheon in South Gyeongsang Province who suffered flood damage, as well as to volunteers working on recovery efforts.
◇ Campaign to reduce single-use items, Environment Day promotion
With a high share of delivery orders, Domino's Pizza has also been running a "Zero-Waste" campaign since 2021 to protect the environment and reduce the use of single-use items. The Zero-Waste campaign was designed to prevent food waste and reduce single-use items by allowing customers, when ordering pizza, to choose whether to receive pickles, sauces, and forks, and to select the quantities needed.
Domino's Pizza said that its own survey of 5,000 ordering customers related to the Zero-Waste campaign showed changing consumer perceptions of participatory eco-friendly campaigns. Among survey participants, 87.7% said they would "accept only the single-use items needed" to protect the environment, and 73.3% said they were "aware" of the Zero-Waste campaign that Domino's Pizza is running.
In June last year, to mark Environment Day, Domino's collaborated with the Korea Baseball Organization (KBO) on the "Eco Fantasy Week" promotion. The first 10,000 members who ordered online through the company's app received KBO cap pouch goods and reusable bags. In May last year, to mark Oceans Day, pizzas were delivered via the Party Car to rescue team members of the Gyeonggi-Chungnam Northern Branch (Gyeonggi Southern Marine Disaster Rescue Team) who conducted ocean cleanup activities.