Cosmetics maker Skin Reverse Lab said on the 21st it will begin online sales of its brand "From the Factory." Online sales will take place on the Naver brand mall. From the Factory is a minimal skincare brand that strips away unnecessary ingredients and exaggerated marketing elements to focus on product essence and reasonable prices.
Skin Reverse Lab has developed skincare products likely to appeal to young consumers based on the research and technology capabilities it has built up. Until now, they were available only through an offline pop-up store in Seongsu-dong, Seoul, but the company decided to expand consumer touchpoints. A Skin Reverse Lab official said, "Consumers who had difficulty visiting the store can now encounter From the Factory in their daily lives."
From the Factory is developing products in collaboration with the K-beauty product manufacturer Isiskosmetic. It minimized intermediate distribution steps from the factory to the consumer.
A Skin Reverse Lab official said, "Our goal is to reduce expense and offer fair quality at reasonable prices," adding, "We are a brand that prioritizes verifiable facts over flashy descriptions."