Musinsa to open its first store in a department store.
Musinsa said on the 21st that it will open the offline fashion select shop "Musinsa Store" at Lotte Department Store Jamsil on the 23rd, making a full-fledged entry into department store retail channels.
This store is Musinsa's first entry into a department store. It will be created at Kinetic Ground on the second floor of Lotte Department Store Jamsil, spanning 892.5㎡ (268 pyeong).
The store will be composed of Girls, Young, Work & Formal, Player (sports), For Women, Shoes, Bag & Cap Club, and accessories. About 100 brands will participate.
Musinsa will hold various events to mark the store opening. On the 23rd, the opening day, it will sell the "Super Bag," filled with popular products, on a first-come, first-served basis for 49,900 won.
Through the 1st of next month, it will also run partnership events with major food and beverage (F&B) stores in Lotte World Mall and Lotte World Adventure.
Musinsa Store customers will receive a 42% discount on Lotte World admission tickets, and Lotte World pass holders will receive a 10% discount at Musinsa Store.
A Musinsa official said, "We will continue to open Musinsa Stores in various formats, including standalone street shops (road shops) and shops-in-shops (store-in-store), at major hubs nationwide."