29CM said on the 21st that its lifestyle select shop "29HOME Seongsu" surpassed 620,000 cumulative visitors six months after opening.
In particular, the number of visitors in December last year rose more than 26% compared with July, the early stage of the opening, proving steady drawing power.
More than 80% of all visitors to 29HOME were people in their 20s and 30s. Recently, the share of customers in their 40s has also been gradually increasing.
Foreign customers accounted for an average of 34% of sales. The strategy of placing portable small items at the store entrance, reflecting the characteristics of foreign customers with high demand for souvenirs and gifts, was said to have worked.
By category transaction amount, kitchen accounted for 26%, the highest. Fashion and accessories (24%) and stationery (18%) followed.
Overseas brands such as the French cutlery brand Sabre and the U.S. tableware brand Crow Canyon drew attention, as did domestic brands like Hotel Paris Chill.
Online-offline synergy through brand pop-ups and the omnichannel (Omnichannel, multi-channel) effect are also becoming visible. During the "Ilkwang Light Bulb" pop-up held last month, the brand's transaction amount within the 29CM application (app) during the event period increased 48% from a year earlier.
A 29CM official said, "29HOME Seongsu has taken root as a lifestyle landmark in Seongsu-dong that organically connects taste discovery and brand consumption through an O4O (Online for Offline) strategy, going beyond a simple exhibition-style showroom to turn offline experiences into actual purchases."