Burger and chicken brand Mom's Touch said on the 20th it launched two "Jikhwa Bulgogi Burgers" as its first new menu items of the byeongo year.
Mom's Touch explained that the new items are a new type of burger released for the New Year for customers who prefer the meat's original flavor and a rich char-grilled aroma. Using this launch as a starting point, the company plans to strategically expand its burger category to provide a differentiated culinary experience alongside its existing chicken burgers.
Unlike typical ground-meat patties, the two Jikhwa Bulgogi Burgers feature meat grilled directly over fire to capture a smoky flavor. They are available in two versions to suit preferences: spicy and savory cheese.
Mom's Touch is also running a special limited-edition merchandise promotion to deliver New Year's blessings to customers who purchase a Jikhwa Bulgogi Burger set.
A Mom's Touch official said, "We developed this new menu with great care so customers can experience Mom's Touch's unique taste and quality across an even wider range of categories, not only chicken and beef burgers."