Samsung C&T's fashion division said on the 20th that Ami, the French brand it imports and develops, has opened its largest global flagship store in Hannam-dong, Yongsan-gu, Seoul.
The Ami Hannam flagship store spans a total of 425 square meters (about 128 pyeong), making it the largest among its stores worldwide. The first and second floors operate as retail spaces, with the first floor dedicated to the men's collection and the second floor featuring the women's collection and a VIP room. A rooftop is also set to open in April.
The store's concept reflects characteristics of traditional hanok, using materials such as oak and granite. It adds accents with Ami's signature colors—beige and gold—and mirrored finishes. Custom-made wooden furniture and low seating are also provided.
To mark the opening, Ami plans to release Hannam-exclusive products in March. It will present apparel and accessories with labels applied specifically for the Hannam store. Ami currently operates 16 stores in Korea.
Nam Ho-sung, Head of Team in charge of Ami at Samsung C&T's fashion division, said, "This store clearly embodies the brand's philosophy and identity in a core fashion district," adding, "We will harmoniously showcase Paris-inspired collections in a space that incorporates elements of traditional hanok."