OTOKI said on the 20th it released two new premium butter jams that add butter to strawberry and whole red bean paste, "Strawberry Butter Jam" and "An Butter Jam."
OTOKI said the new products let consumers enjoy a buttery flavor without preparing separate butter. By introducing the new concept of "butter jam" to a market centered on fruit jams, the company plans to broaden consumer choices with a differentiated taste.
The two butter jams are available through various online and offline distribution channels, including the official company mall, "OTOKI Mall."
An OTOKI official said, "By adding the flavor of butter to familiar ingredients like strawberries and red beans, we aimed to offer a convenient yet unique taste experience with just one butter jam," and added, "we will continue to introduce a variety of differentiated products that reflect consumer preferences and food culture trends."