Paris Baguette's health bakery brand "PARAN LABEL" surpassed a cumulative 20.26 million units sold 11 months after its launch, it said on the 19th.
PARAN LABEL is a health bread brand Paris Baguette introduced in Feb. last year, featuring a proprietary "whole-grain starter" that preserves flavor and texture. It drew consumer support right after launch and grew five times faster than existing health bread products.
Paris Baguette said PARAN LABEL's popularity comes from satisfying both health and taste. With the company's next-generation fermentation technology and differentiated ingredients, it improved the coarse texture typical of health breads and delivered rich flavor while reflecting the latest health trends such as low sugar, high protein, and whole grains.
The best-selling item among PARAN LABEL products was "cranberry rye campagne," which highlights the ingredients' flavors by adding cranberries, sunflower seeds, and flaxseeds to a nutty whole-grain rye bread. It was followed by strong sales of "multigrain rye bread" and "chewy and savory rustic."
Paris Baguette expanded the PARAN LABEL lineup into cake, gift, and beverage categories. The "low-sugar Greek yogurt cake" contains less than 5 grams of sugar per 100 grams, aligning with the low-sugar trend while delivering a sweet cake taste, and it contains at least 50 billion CFU of live probiotics (guaranteed count), earning positive responses. The "Myeongga Myeongpum high-protein seoritae castella" contains 11 grams of protein and uses pasture-raised eggs, patented fermentation technology, and aged rice koji.
A Paris Baguette official said, "PARAN LABEL offers products with excellent nutrition and taste based on the brand's proprietary core technology and baking and confectionery know-how accumulated over decades," adding, "This year, we will continue to introduce new products that capture both taste and health through ongoing research and development."