Probiotics corporations hy said on the 19th that it released an advertisement video for its fermented milk brand "Mechnikov."
Hy said the ad was produced with inspiration from a supermarket scene that consumers encounter in daily life, aiming to lower the brand entry barrier and broaden resonance with a familiar situation and a light message.
The video, consisting of five episodes, features various people and shows Mechnikov's strengths in each person's situation. The ad will be aired on major channels including TV and radio.
Earlier, hy launched two new products of the traditional premium fermented milk Mechnikov (unsweetened plain and fiber apple). Hy said the products are rich in dietary fiber and include three proprietary patented probiotics developed in-house (HY7017, HY8002, HY2782).
Mechnikov is a brand that began with the probiotics concept and gut health theory presented in "The Prolongation of Life," authored by Nobel Prize in Physiology or Medicine laureate Ilya Mechnikov. This year marks the 30th anniversary of its launch.
A hy official said, "Mechnikov is a fermented milk that helps the gut rhythm and balance of daily life," adding, "We will broaden recognition as a product that anyone can drink naturally every day."