Musinsa and 29CM said they will run a 10-day "nine bang-bang bursting coupons, Gubbang coupons" promotion from the 19th to the 28th.
The Gubbang coupons this time add four extra 10,000 won coupons that can be used on popular category product lines such as ▲ shoes ▲ outerwear ▲ kids ▲ Musinsa Standard, in addition to the four previously available for all categories, sports, beauty, and used.
In particular, the encore promotion newly adds a 10,000 won discount coupon that can be used not only online but also at offline stores. The offline coupon can be applied after checking member information at Musinsa Store select shops, Musinsa Standard, and other Musinsa offline locations nationwide.
At 29CM, all members will receive nine coupons that can each be used in ▲ all categories ▲ fashion ▲ women's accessories ▲ footwear & sports ▲ home ▲ kids ▲ beauty ▲ food ▲ 29CM Upper First Trophy. During the promotion period, a 5,000 won payback event will also run when users top up "Musinsa Money" respectively at Musinsa and 29CM, place an order of at least 10,000 won, and confirm the purchase.
A Musinsa official said, "We plan to continue expanding benefits that customers can actually enjoy and to strengthen differentiated brand curation."
Meanwhile, Musinsa provided New Year's coupons worth a total of 50,000 won to all users, including existing and new members of Musinsa Store and 29CM, from on the 1st to the 14th. The coupon design provided at the time drew attention for using the combination of red, yellow, green, and blue that symbolizes Coupang.
Because the promotion timing came right after Coupang released a plan to provide coupons worth 50,000 won as compensation for a personal data leak affecting 37.7 million people, some in the industry interpreted it as marketing aimed at Coupang.
Musinsa said the "Gubbang coupons" are an encore promotion to repay customer support, but the choice of a name similar to "Coupang," namely "Gubbang," has again prompted interpretations that this is "Coupang sniping marketing."