CU said on the 18th it will hold a livelihood support discount event that adds extra discounts to 1+1 promotions on key necessities to cut prices by up to 75%.
BGF Retail, which operates CU, said that to help stabilize consumer prices and ease the consumption slowdown, it will add a special discount event from the 21st to the 31st by selecting everyday essentials, in addition to a monthly integrated promotion covering more than 1,000 items.
Through this event, CU planned steep discounts of up to 69% on a total of 10 popular products in major categories that customers frequently buy.
KleanNara Chok & Gam Signature 30 rolls will be available at a 69% discount, and Chok & Gam Premium 24 rolls at a 50% discount. Also, 20-packs of Dongwon bottled water (500 mL) will be sold at a 50% discount, and 12-packs of Hetbahn at a 16% discount. In addition, a 1+1 offer applies to five items including Coca-Cola and Chilsung Cider Zero (500 mL).
If customers stack additional discounts through the payment promotion, prices drop by up to 75%. For items excluding alcohol, payments made with BC and NH Nonghyup cards, Naver Pay Points/Money QR, or Toss Pay app Money/account receive an extra 20% off the already discounted price.
If KleanNara Chok & Gam Signature 30 rolls are purchased with a partner card or a simple payment method, the 69% discounted price (10,900 won) gets an additional 20% payment discount for up to 75% off. That works out to 291 won per roll of tissue. Adding an extra 20% payment discount to the 12-pack of Hetbahn (210 g), already 16% off, brings the final price to 11,920 won.
Park Hee-jin, head of strategic MD at BGF Retail, said, "CU sought to ease grocery basket burdens by offering discounts on everyday essentials that consumers feel most sensitive to amid high inflation," adding, "Going forward, CU will strengthen its role as a nearby retail channel that helps reduce consumers' day-to-day spending burdens through livelihood-support promotions that can be felt in real terms."