Sulbing said on the 16th that cumulative sales of its "Dubai choco Sulbing" have surpassed 1 million.
Dubai choco Sulbing combines kadaif with crushed pistachios, pistachio spread and choco balls to deliver the flavor and texture of the Dubai choco style. According to Sulbing, December sales revenue for Dubai choco Sulbing rose 42% from the previous month, with about 180,000 units sold. It appears to be tied to the recent craze for the "Dubai dessert trend."
In particular, the product gained word-of-mouth as "the standard of Dubai desserts." Consumer reviews were positive on taste, price and product completeness.
Buoyed by the popularity, Sulbing also launched three new side menu items the day before, reflecting the Dubai dessert trend. The new items are ▲ Dubai glutinous rice cake ▲ fresh strawberry Dubai glutinous rice cake ▲ Dubai croffle. Along with the success of Dubai choco Sulbing, the company expanded its lineup to reflect the growing popularity of Dubai desserts.
A Sulbing official said, "Dubai choco Sulbing is a product we worked hard on to bring the dessert trend, which has been spreading recently among younger generations, into bingsu, Sulbing's signature menu," adding, "We will continue to develop menus that highlight Sulbing's unique dessert sensibility with trendy elements to offer a variety of dessert experiences."