EDIYA COFFEE said on the 15th that it will launch two new winter strawberry seasonal menu items and goods in collaboration with the intellectual property (IP) "Rilakkuma."
Rilakkuma is a character whose name combines the English word "relax," meaning "relaxation and rest," and the Japanese word "kuma" (くま, bear). It is loved around the world for its signature healing sensibility and warm atmosphere.
The seasonal drinks unveiled this time are two items: ▲ Rilakkuma fresh strawberry chocolate parfait ▲ Korilakkuma fresh strawberry milk parfait. The Rilakkuma fresh strawberry chocolate parfait is a dessert that adds fresh strawberries and a tangy strawberry base to a rich chocolate smoothie, and highlights a crunchy texture with almond cereal and cookie crumble. The Korilakkuma fresh strawberry milk parfait adds a strawberry base to a sweet strawberry smoothie and features almond cereal and vanilla ice cream for a smooth finish.
The collaboration goods include ▲ random figure magnets (six types) ▲ plush pouch keyrings (two types) ▲ blanket ▲ reusable bag. An event will also run through the EDIYA Members app. From today through the 31st, a "New Year lucky charm draw" event will be held, offering free collaboration drink vouchers and drink discount coupons ranging from 300 to 2,000 won. In particular, customers who accumulate and enter purchases of the collaboration drinks will be entered into a drawing to receive hotel stay vouchers, collaboration drink vouchers, and 1,000-won discount coupons.
An EDIYA COFFEE official said, "Through the collaboration drinks and goods and the EDIYA Members app event, we will provide both things to enjoy in stores and benefits at the same time."