CJ CheilJedang said on the 15th it will roll out 209 kinds of gift sets for Seol.
CJ CheilJedang said it expanded consumer choices by newly launching a practical combo set bundling "Spam" and "tuna," popular holiday gifts. The tuna, introduced for the first time in a holiday gift set by CJ CheilJedang, is composed of CJ Freshway's "It's Well boneless tuna," which has steadily been recognized for taste and quality in B2B (business-to-business) fields.
Soy sauce, widely used at home, was reorganized under CJ CheilJedang's co-growth brand "Joyful Companion." CJ CheilJedang said it optimized the set composition and lowered the price burden.
It also strengthened its premium dessert lineup. Targeting the matcha trend, it newly introduced products ranging from "Korean wheat matcha wafer sand" to "sand cookies," a modern reinterpretation of traditional flavors in collaboration with Shinsegae Food, and the "walnut & pecan jeonggwa set," launched in partnership with HBAF Co., a corporations specializing in nuts.
The premium gift set brand "Le Goûter," which made its debut on the 17th of Sep., also released new products. Following the existing premium olive oil, it is additionally introducing "Fiorini balsamic vinegar." A signature set that includes olive oil, balsamic vinegar, and a dedicated shot glass has also been prepared.
It will also sell special packaging celebrating the Year of the Red Horse in 2026. Limited editions featuring a red horse design on popular products such as "Spam" and "Bibigo grilled seaweed can" will be offered as exclusive items on the official mall CJ The Market.
Health gift sets have also been prepared. "Hanppuri," popular as a holiday gift, will feature the "Heuksam Daebo Red Horse Edition," imbued with the vibrant energy of the New Year, along with "Heuksam Yunoakgo stick" and "Heuksamdan agarwood pill."
In addition, the "Spam gold bar," which led the limited-edition craze and drew attention, the character collaboration product "Spam Bellygom edition," and the "Naver Happybean Spam gift set," with a portion of sales revenue donated, will be sold again following Sep.
CJ CheilJedang's Seol gift sets will be sold through offline channels such as hypermarkets and on online platforms including CJ The Market, Naver, and SSG.com.