Lotte Department Store Dongtan said on the 14th that it will unveil a store of the global home-living brand "NITORI" on the 15th.
Nitori is a global home-living specialized corporations operating more than 1,000 stores in 12 Asian countries. It proposes product lines and home furnishing solutions tailored to Asian residential environments.
The Nitori store opening at Lotte Department Store Dongtan this time is a "compact strategic store" with an efficient space layout. Breaking away from the conventional large-store format, it curated and placed only core products favored by customers in the local commercial district within a space of about 100 pyeong.
It is also a commercial-district-specialized curation store that maximizes accessibility by reflecting department store customers' shopping routes and purchasing patterns, a distribution model Nitori is introducing for the first time in Korea.
In particular, it will showcase product lines optimized for Dongtan's "3040 young family" customer base, one of the youngest commercial districts nationwide. Rather than large furniture, it focused on daily-use items such as kitchenware, storage sundries, and functional bedding for newlyweds or families with young children.
More than 80% of all products are PB items planned and produced directly by Nitori. The policy is to offer verified products at reasonable prices to department store customers who value quality. To mark the opening, it also plans to run various promotions, including limited-time special-price product sales starting on the 15th.
Shin Yun-jung, Lotte Department Store furniture & tenant Head of Team, said, "As a commercial-district-specialized curation model being introduced for the first time in the world, we closely analyzed the lifestyle of Dongtan's young-family customers," adding, "We will continue to introduce differentiated content optimized for customer needs to solidify our position as the representative lifestyle landmark of Dongtan."