LOTTE Wellfood said on the 14th it will unveil limited-edition desserts using strawberries, a representative fruit of the spring season.
LOTTE Wellfood said it set itself apart with the concept of combining additional flavors with strawberries under "Introducing strawberry and friends," or "Seuchinso." The seven limited spring-season confectionery items being introduced are: ▲ "Pepero Strawberry & Milk" ▲ "ZERO Cookies & Cream Sand Strawberry & Milk" ▲ "Custard Strawberry & Yogurt" ▲ "ABC Choco Cookie Strawberry & Choco" ▲ "Myungga Glutinous Rice Pie Strawberry & Cream Cheese" ▲ "Crunky Double Crunch Bar Strawberry & Banana" ▲ "Malkang Cow Strawberry & Pistachio."
The limited-edition strawberry-flavored ice creams will be released under the "Gugu" brand in three varieties: ▲ "Gugu Cone Strawberry & Cream Cheese" ▲ "Gugu Cluster Strawberry & Cream Cheese" ▲ "Gugu Bar Strawberry & Cream Cheese." The limited strawberry-season bakery item is "Mini Sand Strawberry & Honey."
To mark the launch of the limited strawberry flavors, it will also run the "ㅅㅊㅅ (Seuchinso) initial-completion verification event" to engage with consumers. Using the "ㅅㅊㅅ" initial letters printed on the back of the product package, participants can create fun words or sentences and post them on their personal social media (SNS).
A LOTTE Wellfood official said, "We will continue to steadily introduce a variety of season-appropriate planning products so they can be enjoyed anew each season."