Nongshim said on the 14th that it opened a ramen experience space, "RAMYUN MUSEUM (hereafter ramen museum)," in Seogwipo, Jeju.
The ramen museum was created on the second floor of the Jeju Shinhwa Plaza shopping mall, covering about 330㎡ (about 100 pyeong). Shinhwa Plaza is a large shopping mall adjacent to Gangjeong Port in Seogwipo, a main gateway for foreign cruise group tourists visiting Jeju.
Inside the ramen museum, there is a cooking zone where visitors can choose and eat ramen themselves, and a shopping zone where they can buy various Nongshim products and goods. In the cooking zone, visitors can cook and eat Nongshim's major ramen brands, including Shin Ramyun, Ansungtangmyun, Chapagetti, and Neoguri. Using an instant cooker, they can prepare it in the "Hangang ramen" style and add toppings to taste. Going forward, the company plans to introduce special ramen menus made with Jeju ingredients.
The store also offers attractions throughout to maximize the Nongshim brand experience. Photo spots using a large Neoguri character, along with Jeju symbols such as dolharubang statues, basalt stone walls, and tangerine trees, add a Jeju vibe, and the museum walls feature an exhibition on the 40-year history of Shin Ramyun.
In particular, the ramen museum is designed so that not only overseas tourists visiting Jeju but also domestic tourists can enjoy the taste and culture of Nongshim ramen. As K-ramen's popularity has grown globally amid recent record ramen exports and the boom in K-content, Nongshim noted that Jeju, a leading tourist destination in Korea, is also expected to draw streams of domestic and international tourists looking for ramen.
Nongshim provided brand IP (intellectual property) and participated in the space planning for the ramen museum. Operations are handled by Shinhwa Plaza.
A Nongshim official said, "The ramen museum is a space that combines the charm of Jeju, blessed with nature, and Nongshim's K-ramen content," adding, "We hope it will become a Jeju landmark that gives travelers visiting Jeju a 'delicious experience.'"