Dongwon F&B said on the 13th that it released more than 100 types of "2026 Seollal gift sets."
Dongwon F&B will expand by about 20% the volume of gift sets composed solely of the tuna can brand "Dongwon Tuna." It will introduce a variety of tuna gift sets that combine the high-protein "Light Standard," which contains 25g of protein per can (135g), about half of the adult daily recommended protein intake (55g), with seasoned tuna varieties (chili tuna, vegetable tuna, etc.). It will also sell gift sets using the canned ham brand "Richam."
Dongwon F&B said it also prepared a variety of value-for-money comprehensive gift sets for consumers seeking cost-effective gifts. It will offer comprehensive gift sets in the 30,000-won price range that combine steady-seller items such as Dongwon Tuna and Richam with various highly versatile seasonings, including tuna extract, cooking oil, and salt.
"Dongwon Mall," the online store operated by Dongwon F&B, is running a pre-order promotion offering up to 20% off "Dongwon gift sets" for Seollal through the 18th.
Dongwon F&B carried out a design renewal of its gift sets for this Seollal. The company said it is creating opportunities for mutual growth by discovering artists through collaborations with emerging creators.
In addition, it plans to roll out the "BTS Jin Super Tuna gift set," featuring BTS member Jin, the brand model for Dongwon Tuna, for this Seollal as it did during Chuseok. It will also release a limited-edition product commemorating the "Year of the Red Horse." The high-protein Dongwon Tuna comes in a box prominently illustrated with a red horse.
It will also continue to offer eco-friendly gift sets made with sustainable materials. A representative example is the All Paper Package gift set made from 100% paper. It will also present an "All-Recycled Package" that combines a box made by recycling aseptic packs with a fabric bag made from recycled plastic waste.