Beauty corporations APR Co. said on the 12th that it took part in CES, the world's largest IT and home appliance exhibition held in Las Vegas, for the third consecutive year and successfully wrapped up the event.
APR Co. showcased a range of beauty-tech technologies to global partners, centered on the Medicube Age-R beauty devices and Medicube cosmetics.
About 1,600 people visited the Medicube booth during the event. This figure is up about 33% from last year's CES, which observers said proves the brand's rising popularity in global markets.
Building on the successful conclusion of CES, the company plans to further expand its overseas distribution and sales channels. As of the cumulative third quarter last year, APR Co.'s overseas sales accounted for 77% of the total.
APR Co. plans to continue expanding both online and offline across the globe this year, not only in its key markets such as the United States and Japan but also in new regions including Europe and Southeast Asia.